Pitchfork, Paramount parley positive party vibes this SXSW


Long lines snaked around 7th street when Pitchfork and Paramount Network teamed up with Austin’s Barracuda to blast the hottest sounds of the alternative music scene to celebrate SXSW. This day party was put on by Pitchfork, an online music magazine and “the most trusted voice in music.” Paramount Network is the production company backing most of your favorite films.

The party kicked off at noon, the music and drinks went on until 6 p.m. The inside stage housed bands with colorful flashing lights and techno sounds, while outside was a much more organic and sunny atmosphere. Attendee’s fanned themselves as the warm afternoon sun melted the ice in their drinks while they waited for Kelela’s set to start.

Around 5 p.m. R&B Electronic empress Kelela took her place at the microphone of the shaded stage. Behind her was a dj who controlled synths, mixed the beats and looped Kelela’s soulful vocals. The simple stage was decorated rustic wood panels with green foliage and the Paramount Network mountain logo made out of white and lavender roses.

Keela got her audience going when she asked, “y’all ready to go all night?” Her performance was captivating as she chilled the crowd with some songs and brought the vibe up with others. She performed the songs with movements that were a mixture of dance and suggestive hand gestures to the lyrics. It added a spark of dynamism to her performance.

Kelela put on a brilliantly captivating and intimate show that served as the perfect finale of the event and sent the crowd out into the nightlife of Austin.