Ready, or not, for Hillary Clinton, she’s coming for you. That’s right — phone cases, neon solo cups and “#READY” posters are just some of the items the Ready for Hillary super political action committee is using to gain the young Obama following for her presidential bid.
Ready for Hillary has raised over $5 million, according to CNN.
Through the PAC’s hip grass roots effort, Clinton’s potential campaign has picked up popularity, especially amongst the millennial voters.
With a whopping 67 percent of the youth voting for President Barack Obama in the 2012 election, the Ready for Hillary super PAC understands the importance of campaigning toward the younger population.
With merchandise that looks like it belongs on a college website and fundraisers held at breweries, it is obvious who the pro-Clinton team is targeting.
Facebook and Twitter are just a few of the outlets the committee is using to connect with the young following. The PAC promotes the hashtag “#Hillary2016” on social media, t-shirts, bumper stickers and buttons.
Trendy t-shirts are sold that have Clinton’s twitter bio on the back, making her an even more relatable figure. Hopefully, St. Ed’s will soon be brimming with walking Hillary-boards.
The t-shirt reads: “Wife, mom, lawyer, women and kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD…”
It is not just students like us who are hyped for Clinton; Pop icons such as Katy Perry are also supporting Clinton in her potential 2016 campaign.
Perry’s song, “Roar,” was used in one of the Ready for Hillary campaign videos, and tweets have even been exchanged between the two.
“I told @HillaryClinton that I would write her a ‘theme’ song if she needs it,” Perry tweeted.
“@katyperry Well that’s not a Hard Choice. You already did! Keep letting us hear you Roar,” replied Clinton.
The possibility of Clinton becoming the first female president coupled with her strong stance on important issues like the wage gap and gay marriage attracts the younger and more progressive population as well.
Clinton’s super PAC may be targeting a younger audience, but no age group should shy away from her sincere and innovative beliefs on important topics.
Although the PAC is “run by young politicos,” according to CNN, some advisors close to Clinton “have reservations” about the different groups supporting her possible campaign in 2016.
However, the young politicos running Ready for Hillary should give her campaign the vigor that it lacked back in her first campaign for presidency in 2008 and push Clinton to the forefront.