On Feb. 5, the Alamo Drafthouse at Lake Creek hosted the documentary “American Artifact: The Rise of the American Rock Poster Art.”

The movie overall was very visual and entertaining, and director Merle Becker did a great job of chronicling the different eras of rock poster art. The film began in the 1960s, when the posters were a radio-free way to advertise “hippie” music. It ended in the 1990s, when telephone poles were covered with punk and grunge posters, and websites like gigposters.com were archives for rock poster art.

The film was mainly a collection of interviews with various artists, young and old, from around the country. They all reinforced the film’s overall message that the rock poster art movement is alive and well, and that making rock poster art is a genuine skill.

What’s more, the movie showed that these artists are truly entrepreneurs because, even though they often design their art with little or no band consent, everyone seems to love the work they do for music groups. Becker shows that the art of the rock poster is something that will be forever linked to music and does a great job of providing evidence for the impact it has on music and culture.

After the movie, Becker and four rock poster artists gave an entertaining and interesting question and answer session. Also, the first 50 people at each of the two screenings received a free “American Artifact” movie poster.