Each week, there are some 20 different events taking place on this campus, hosted by organizations from the Multicultural Leadership Board, to the more intimate Video Game Club. Some events turn out great, and others fail completely because the head count doesn’t exceed five.

The majority of our student population is made up of commuters that don’t spend a lot of time on campus. Some might not find it appealing to return to school in the evening for the sole purpose of attending an event that might not be academically beneficial to them.

Organizations could try different tactics of advertising and planning that would appeal to the diverse student body. This way, they could attract the attention of more commuters and upperclassmen, the members of our community that are commonly absent when it comes to student events.

Some students feel like the medium through which information about events is conveyed can be overwhelming. For example, some say that the Kozmetsky Center emails are too long, and we don’t want to spend forever reading them. We find it hard to connect or relate to the topic and the message they are advertising because they present it in such a dense and un-entertaining way.

On the flip side, simply sharing basic information such as the date, time, place and topic that the event will address without any sort of ornamentation or visual stimulation isn’t always enough. There needs to be a better way of advertising that will inspire people to show up.

The information needs to go out at least two weeks in advance and be posted and reposted on all social media platforms as the date approaches. Because of their busy schedules, students and professors often forget about on-campus events. So, the community needs to hear about these events as often as possible in order to ingrain them into the minds of the student populous; the more people remember, the more people show up.

As an officer of a student organization, I believe that good advertising is the key to get more people interested in what we do. I know what it is like to put hard work, time and money into an event, only to watch it all go to waste because we either didn’t effectively communicate or get enough people interested.

Conducting surveys could help determine exactly what moves our student body. Through surveys, we could get a better understanding of the mind of the student body. Our goal is to develop mutual advancement and grow together.