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Taylor Swift’s new music video parodies media representation

Staff Writer

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There are two types of people in the world: those who love Taylor Swift, and those who can’t stand her.

The same goes for her recent music video for “Blank Space,” off of her new album, “1989.”

With 43.5 million views on YouTube since it was uploaded Nov. 10, the music video has gained a lot of attention for Swift’s controversial and confusing message.

The video begins like a fairy tale, with Swift and some generically handsome man living in a mansion and falling in love. Things take a turn for the worst as her suitor is caught texting someone else.

Swift flips the switch and turns into the stereotypical “crazy, jealous girlfriend,” destroying everything in sight and even becoming physically abusive.

After her man drives away, a new and equally handsome one shows up to replaces him. This leaves the viewers assuming that the same process is going to happen all over again.

After watching it the first time, I couldn’t help but be a little upset.

Not only did I think she was magnifying the “crazy girlfriend” stereotype, but she was also normalizing the abusive actions in the video to viewers all over the world.

However, after watching the video a couple of more times, I felt like there was an underlying message beyond the literal interpretation of the actions in the video.

The lyrics in the chorus say, “Got a long list of ex-lovers. They’ll tell you I’m insane. But I got a blank space baby.
 And I’ll write your name.”

Swift used this song and video to address how she is viewed as someone who just goes through men and then writes a song about the relationship after it has gone “down in flames.” Swift is playing up the media perception of her dating life through the video.

In an interview with Vanity Fair, Swift said that there has been a very fictionalization of her personal life.

“They’ve drawn up this profile of a girl who is a serial dater, jet-setting around with all her boyfriends, but she can’t keep them because she’s too emotional and she’s needy,” she told Vanity Fair.

However, this comeback shouldn’t be unfamiliar for Swift fans. In “Shake it Off,” she also talks about shaking off the “haters” that criticize her for going on “too many dates.”

Through this video, Swift is drawing more attention to her reputation as a serial dater.

Furthermore, those who don’t take the time to analyze the video may just look at its surface meaning — women are crazy, clingy and thrive off jealousy.

Despite all of this, Swift successfully grabbed the attention of the media and viewers by ditching her conventional type of video and adopting something that will get people talking.

It’s a video that you need to watch more than once to truly understand. For Swift, there’s no such thing as bad publicity.

Follow Jessica on Twitter @jessicagohardo

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Taylor Swift’s new music video parodies media representation