‘Veronica Mars,’ similar movies will be supported by fans only


If fans of a show fund a film, they will be the only viewers.

Giving money to celebrities seems to be completely backwards, but even they need a little help sometimes. Besides, over 91,585 people decided to give over $5,702,153 to the likes of Kristen Bell, for the movie “Veronica Mars,” based on the show of the same name, according to its Kickstarter page. This was all possible thanks to the website Kickstarter, which allows individuals to fund creative projects that they would like to see come to fruition.

“Veronica Mars” was the fastest-backed project that the site had ever seen. It is being speculated that this project is pioneering the way Hollywood will fund its movies. Unfortunately, this is nothing more than a poor extrapolation.

Can you imagine a world where you fund a movie and then have to pay to see it? If someone donated anything less than $35 for the comeback of Warner Brothers’ detective dramedy, then that’s exactly what happened. It is easy to see why this could never work on a larger scale. It is also plain to see that this only worked, because of the power of the cult.

Let’s look at the condition of the marshmallows — the term fans of the show call themselves — who made the “Veronica Mars” movie possible.

The show was canceled after a mere three seasons about 10 years ago. The show’s writer, Rob Thomas, kept hinting at the making of the movie. Basically, these fans would have done anything to get their favorite sleuth back on any screen.

A cult brought this movie to life, and this cannot be repeated.

There are also some dangers for Hollywood’s elite if fan funded products became normal.

Many actors would have to take a pay cut.

If people had to come up with the great amount of money it actually takes to make some pop culture hits, such as “Harry Potter” and “Hunger Games,” they would not invest.

Writers and directors of films would have to ask for considerably less, and the discount would have to come from somewhere; actors would probably be the first to feel the consequence.

Also, a number of in-between jobs could be lost from film productions. Producers and marketing personnel could become extinct, since Kickstarter would act as the promotion and the funding.

There is no way that fan funding will become popular. Speaking of popularity, “Veronica Mars” made only $2,876,995 so far in the box office, with almost 70 percent of that from opening weekend, according to Box Office Mojo.

This goes to show that if fans fund it, only fans will go see it.

Hollywood is in the business of making money and making, relatively, quality productions. Neither are likely to come from crowdfunding.

Kickstarter will remain the site to fund Indie films about running around in a sunflower field or some device that will never come to fruition. We will continue to line the pockets of Hollywood, one ticket and mega-blockbuster at a time.

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