SXSW Music: Macklemore and Ryan Lewis

This hip-hop duo does not fit the stereotype of rap artists.

This hip-hop duo does not fit the stereotype of rap artists.

Macklemore is arguably the biggest name in hip-hop right now.  His single “Thrift Shop” is number 1 on the Billboard Top 100 and he has landed a cover on XXL Magazine.

This is all a bit surprising because the man is an unassuming white guy from Seattle.

The beautiful thing about Mackelmore, however, is that he does not try to fit into any stereotype.  Instead, he raps about what he knows.  

Macklemore covers topics from clothes shopping on a budget to marriage equality to Malcolm Gladwell principles to throwing insane parties.

He threw these insane parties at an impressive five out of 10 days at SXSW this year.

His show at the Belmont was particularly memorable.  Along with his producer Ryan Lewis and a team of phenomenal musicians, Macklemore proved to be even more high energy and fun live than on his independent album “The Heist.”