Smartphones drop more than beats: BrewDrop app delivers

Chinese food and pizza are not the only things you can get delivered nowadays. With just a click of a button on your smartphone, your favorite Pinot noir or six-pack of beer can be delivered too, thanks to the new BrewDrop app.

Released less than a year ago, BrewDrop is an app with one simple function — to sell and deliver alcohol to your doorstep. For some, this app raises ethical questions about its authenticity and safety, while for others it is a miracle worker and real time saver.

But is this new alcohol delivery system a good idea? Is the fact that other similar services have been made illegal in certain states a good sign for BrewDrop’s future?

A Massachusetts law only allows businesses that have licenses to sell alcohol to deliver as long as they “obtain a state permit for the vehicle and they must get a customer to sign a receipt declaring he or she is not under age 21,” according to the Boston Globe. In other states like Iowa and Virginia, such businesses are outright illegal.

According to the 2014 Annual Report from America’s Health Rankings, Texas ranks No. 25 in binge drinking. Other states in the U.S. have failed to give such alcohol delivery companies a chance for reasons including that it may just be another gateway for minors to possess alcohol illegally.

Given that this service is legal in Texas, I think BrewDrop may have a real chance at becoming successful – especially with business coming from this student-oriented city. A company that deals with selling and delivering alcohol knows exactly what it is getting into. It should acknowledge how imperative it is that certain protocols be established from day one. 

Not only are the delivery drivers checking every customer’s ID during the delivery, the drivers are also “employees of the liquor stores and have completed the necessary TABC (Texas Alcoholic Beverage Commission) training in validating IDs,” co-founder Andrew Bell said.

In the event of a delivery driver suspecting the customer is in possession of a fake ID, not only will the order be canceled but the authorities will also be notified. With BrewDrop’s procedures, it seems that if even if the worst of the worst happens they will not be held responsible (which is actually quite smart on their part).

For example, even if BrewDrop were to sell and deliver alcohol to an underage customer, the partner liquor stores are the ones held responsible.

“Essentially, BrewDrop is simply a payment platform for the partner stores,” said Bell.

This new and trending alcohol delivery service can lead to various issues, but I think that as long as it is heavily regulated and as long as alcohol does not get into the hands of those who are not of age, it can survive.