Come “Zoom In” at the Graphic Design Exhibition

Sofia Palacios, Staff Writer • March 13, 2024

After many months of preparation and hard work, the Graphic Design seniors show their final projects at the exhibition titled “Zoom in” located in the Fine Arts Center. This is an opportunity for the students to showcase their personal growth, journeys and interests while summarizing their creative learning experiences at St. Edward’s University.

The first major piece of the gallery is made by the student Liv Felix, which is characterized by vibrant colors and illegible typefaces. “I’ve been interested in my topic (illegible typefaces) for about two years, and I didn’t know why, until I started my senior project,” Felix said. “So, basically I just created a typeface that you can’t understand, and it is a commentary on how humans search for meaning in everything. Sometimes it’s okay to accept that there’s no meaning, and that we should enjoy the beauty of what things are without going crazy about what it means. My process was a set of three experiments along with some research. I researched a lot about psychology, a lot of cognitive psychology and pattern recognition, simic poetry and writing.” (Sofia Palacios / Hilltop Views)

Details of Ian Clennan’s Project titled “Movement”. Professor and advisor Daniel Lievens explains the theme behind the exhibition. “This class, they started in 2020, so much of the early part of their education was on Zoom, and I think this was sort of a light way to touch on that but then to say getting closer to their work,” Lievens said. (Sofia Palacios / Hilltop Views)

Senior Steven Hinojosa shares his inspiration for the very detailed and elaborate zines and posters made for his senior project. His work is inspired by Japanese fashion magazines. “So Goro is a fashion subculture,” Hinojosa said. “I’ve learned about it in the past like two years. But as I sat and learned more about it, there’s more of a community aspect to it, because it’s something, and I wrote this in the magazine, if you understand it, you get it, and if you don’t then you don’t.” (Sofia Palacios / Hilltop Views)

For the exhibition, each senior gets to explore their personal interest and passion for the future. These projects take a long time to develop and have a final result. “I started with the idea in the summer of last year. Because my sisters and I would go to Sephora, and we would go to Sephora a lot,” senior Cecilia Fontes said “I just love looking at the skincare packaging. I will look at the colors to typeface and that’s when I was like, hey, maybe I’ll do a skincare brand for my senior project. So starting like May or June, That’s when the idea started.” (Sofia Palacios / Hilltop Views)

Attendees can be seen interacting with exhibition artwork by student Grace Guerra titled “ArtBlock Antidote.” The work is a service that provides creative inspiration to individuals by delivering content to unleash their creativity to their front door. (Sofia Palacios / Hilltop Views)

A zine collection titled “Explorar y Comprender Mi Identidad Cultural y Mis Antecedentes” was created by senior Aedan Padron. The opening of the exhibition was filled with students, family of the seniors in the exhibitions, friends and professors. Junior Gaby Trejos comments about the artworks exhibited in the exhibition. “My roommate is in this exhibition, I’ve seen the process throughout this so I’m excited to see the end result,” Trejos said. “My favorite piece is by my roomate (Liv Felix). I also really like the work about Mexican culture in little booklets. It has pictures from his actual family ranch, so that is cool.” (Sofia Palacios / Hilltop Views)

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